Unit 20 p1 advertising introduction

What is an advert?
A advert is an announcement which can be made online, in a newspaper, on a television and on a poster and the purpose is mainly to inform and educate viewers.












What is an adverting campaign?
A advertising campaign is a course of action which is often used to promote products and services such as the release of a new film or any technological devices. These campaigns can be done by hand and even on social media and works great on social media because companies could gain global recognition for a product they are trying to promote.

What different mediums can adverts appear in?
Adverts can appear on the internet, newspapers, radio and television and for each one such as the  internet adverts would appear on youtube or any other websites.
On newspapers adverts would appear on any page for example next to an article there may be a image of a shampoo bottle with a brief description on why you should buy the product and that's the company's way of promoting their products in a newspaper. On radio there would be a short announcement about a product that a company is trying to sell and a advert almost always occurs on every radio show. For television it would be on the channel when there is a break on a programme loads of adverts would start to play for a couple minutes and then the show would resume.

What is the main purpose of an advert?
The main purpose of an advert would be to inform and educate viewers on what the product is about and to provide them with accurate information and also make the product relevant to viewers so they become engaged. This way viewers would take interest in the product and want to purchase it. Overall adverts are put in place so that people who are unfamiliar with products can become familiar with them which is what all companies would want so that people would start using their products.

This is my favourite adverts:
https://www.youtube.com/watch?v=IMuQyWKbFok

I like this advert because it stays true to what an advert should be and that is to promote the product that the company are trying to sell. With this advert we can see a man in his car waiting in traffic and it is portrayed as if he is bored and tired. He is just trying to go about his business and get through the day until he discovers a bottle of airwaves in his car. After trying a piece of the gum he suddenly feels a lot better and the car turns from a regular car to a sports car and it gives off the impression that by having a piece of airwaves gum your day can potentially be better.